Feature August 16, 2022 John Bernot, MD

How Ayva can support plastic surgery prep

It can be difficult to get plastic surgery patients to follow through with preparation. Ayva can help.

Plastic surgery’s popularity has skyrocketed in the last few years. According to The Aesthetic Society, Americans spent over $9 billion on plastic surgery procedures.1 Since this type of surgery is typically elective, patients pay out of pocket with no help from insurance. 

Since they’re choosing to do the procedure, you would think they would be motivated to adhere to the pre-op care plan provided. However, similar to other surgeries, patients can be overwhelmed by too much information and not enough communication with the care team before the procedure. The good news is that a dynamic patient engagement platform like Ayva can support patients throughout the pre-op process, and we’ll tell you why. 

Popular procedures

According to Plasticsurgery.org2, the top 5 cosmetic plastic surgery procedures are:

  • Nose reshaping
  • Eyelid surgery
  • Facelift
  • Liposuction
  • Breast augmentation
  • Breast reconstruction 

While plastic surgery is often an elective procedure, it can also be medically necessary. For example, nose reshaping may be required for a patient involved in an accident, and breast reconstruction is common for people with breast cancer. 

Similar to other surgical procedures, pre-op task adherence is critical to improving outcomes and requires patients to be actively involved in managing their care at home. When they come in for a consultation, you can hand them a packet of papers, but it’ll likely end up in the backseat of their car.

With daily to-dos and 24/7/365 access to their pre-op tasks from their smartphone, implementing Ayva can help ensure your patients are ready for surgery. 

Plastic surgeons are less likely to use EHRs

Research has shown that plastic surgeons are less likely to use EHRs than other specialties. This study also showed patients are less inclined to use EHRs because of their frustration with the user experience.3 

Ayva can be utilized to send patients everything they need before surgery and make sure they’re a good candidate for the procedure. 

Plastic surgery relies heavily on reputation 

Another aspect to consider is that since many patients pay out of pocket for elective surgery, reputation is critical. That means no referrals are coming from an insurance company, so patients can choose whomever they want. 

This has made the plastic surgery market very competitive. Since there are no insurance restrictions, people will often travel to find the best surgeon. Patients will take their money elsewhere if you’re not offering solutions to make the process as easy as possible. 

Having a dynamic patient engagement platform like Ayva will put you a step above the rest. Your patients will love the ease of accessing their pre-op tasks, medication lists, and post-op expectations in one place, along with the ability to ask clarifying questions of their care team.

Using Ayva for your plastic surgery patients

Whether it’s elective or medically-necessary plastic surgery, Ayva enables providers and care teams to support patients outside of the healthcare setting as they prepare for and recover from a surgical procedure. 

Ayva allows bi-directional communication between patients and their care team when needed. Having easy-to-use technology that enhances the overall patient experience will also attract patients from competitors. 

Learn how Ayva can play a crucial role in supporting plastic surgery prep today! 

 Meet Ayva today!

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Bravado Health


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