Feature December 15, 2021 John Bernot, MD

Growing your PCP referral business in 2022: Why you can’t afford to ignore patient engagement

Learn more about the importance of patient engagement to help grow your PCP referral business in 2022 and how an easy-to-use personal surgery guide can help.

growing PCP referral business in 2022

Under the 2022 Medicare Physician Fee Schedule and Quality Payment Program Final Rule, many physicians will see lower reimbursements in the coming year.1 

Among the hardest hit are orthopaedic surgeons. The American Association of Orthopaedic Surgeons (AAOS) states that there will be a 2.7% total decrease2 to the allowed charges for orthopaedic surgery.

To replace this lost revenue, specialty practices and surgery centers can’t afford to ignore any sources of potential profit in 2022, including opportunities to grow their PCP referral business.

Read on to learn how the patient experience is essential to increasing PCP referrals and how a personal surgery guide can help your specialty practice or surgery center deliver on the promise of an improved patient experience. 

Why specialists can’t afford to ignore patient engagement

After clinical quality, the patient experience is one of the top priorities physicians consider when making a referral.3 

Referring physicians want to know that their patient’s experience will meet their needs and expectations. As an added bonus, a better patient experience may also improve patient satisfaction scores

Specialty practices and surgery centers that lack a strategy to improve the patient experience are missing a critical opportunity to grow their referral business, which will only compound the effects of reduced reimbursements in the year ahead. 

3 ways a personal surgery guide improves the patient experience

While you may agree that patient engagement is essential, you may think it’s too time-consuming a project to take on in the year ahead with staffing shortages, clinician burnout, and emerging COVID variants.

Enter Ayva, a personal surgery guide who can be with your patients through every step of their healthcare journey. Designed with your baby boomer and Gen X patients in mind, Ayva is easy to implement and can improve the patient experience starting on day one. 

Here’s how Ayva improves the patient experience before and after surgical procedures: 

  1. Serves as an always-available motivational and educational resource. The care team can’t be with patients 24/7/365, but Ayva can. Patients can access care plans, find out what they need to do in the days or weeks ahead, and track that they’re following their doctor’s orders all from a single, easy-to-use interface when and where they need it.
  1. Enables trusted two-way communication. Patient dissatisfaction is often the result of poor provider communication.4 Offering patients an easy-to-use option to ask follow-up questions and connect with their care team gives them added peace of mind and confidence.
  1. Assigns daily tasks for easy progress tracking. Ayva uses the surgeon’s pre-operative and discharge instructions to tell patients exactly what to do and when throughout their surgical journey. This can reduce issues resulting from poor health literacy and decreases dependence on patients to keep track of written instructions. 

Ayva is easy for patients and providers

Ayva is easy-to-use for patients and care teams alike. 

Patients love how easy it is to follow pre- and post-op care plans ﹣no more information overload or confusing instructions. 

Providers can customize outreach and be up and running with a pilot program for patients in 30 days or less.

Learn how easy it is to introduce Ayva to your patients.

Meet Ayva today!

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Bravado Health


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