Feature November 29, 2021 John Bernot, MD

Conference takeaways: At the intersection of patient communication and technology in the time of COVID

Read our hot topics and key takeaways from the 2021 conferences we attended at the intersection of patient communication and health technology.

2021 Conference Recap HIMSS21 AAOS21 AAHKS21

While the 2021 tradeshow season was supposed to be a return to normal, it is clear people are still grappling with the impact of the COVID-19 pandemic. Large vendor-sponsored receptions were few and far between and attendance was well below average. 

But that didn’t prevent people from finding ways to network in the safe, socially distanced environments in which they were comfortable. 

This year, the Bravado team introduced Ayva to health technology leaders, orthopaedic surgeons, practice administrators, and many more at the following events:

  • American Association of Hip and Knee Surgeons (AAHKS)
  • American Association of Orthopaedic Surgeons (AAOS)
  • Eastern Orthopaedic Association (EOA)
  • Healthcare Information and Management Systems Society (HIMSS)
  • Mid-America Orthopaedic Association (MAOA)

Read on to learn about hot topics and takeaways from this year’s conferences at the intersection of patient communication and technology. 

4 hot topics in technology-enabled patient care

  1. Remote patient monitoring (RPM): RPM is a healthcare delivery model that leverages technology to gather patient data outside of the traditional healthcare setting.1 The COVID pandemic highlighted the need for such technology and has accelerated its adoption. However, while the technology is available, current CPT codes don’t align with RPM measurements, especially for orthopaedic procedures — making implementation across healthcare difficult.
  1. Natural language processing (NLP): NLP is the ability of computers to understand human speech. In healthcare, NLP is being used to analyze and understand free text data collected in EHRs and other systems. The more data collected, including that related to the social determinants of health and what happens outside of the clinical setting, the more demand for ways to efficiently interpret and utilize it.  
  1. Customization, personalization, and localization: Despite today’s advances in technology, providers still struggle to deliver personalized care plans to patients when and where they will be most receptive to following them. It’s clear there’s a market need for a product that enables practices and surgery centers to send the right information to patients at the right time, using the right technology, and in their language. 
  1. Online personal branding for clinician leaders: One surprising topic that caught my attention this year was the emphasis on building a personal brand on social media. While the topic itself wasn’t unexpected, it was the number of education sessions on the topic that stood out. Being a healthcare thought leader in 2022 is about more than publishing journal articles. 

Turning technology trends into takeaways that benefit patients

Reflecting on the conversations around these topics as I look ahead to 2022, here are three takeaways that will stay top-of-mind:

  1. Be wary of EHR add-on patient engagement modules. Your EHR’s patient engagement module seems like a simple solution to improving how you interact with patients with the end goal of positively impacting outcomes. Here are five ways your EHR’s patient engagement module is failing you and your patients. 
  1. Less face time means every interaction with patients has to be more meaningful. Whether it’s because of COVID, new reimbursement fee structures, or the simple fact that people don’t answer phone calls from people they don’t know, care teams have to make every patient interaction count. Enhancing communication before and after surgery is essential to improved outcomes and increased profitability. 
  1. Providers need flexibility at scale in how and when they communicate with patients. Two-way communication between patients and care teams can reduce same-day cancellations and decrease the likelihood of post-op complications. 

What’s ahead in 2022?

As technology evolves, it’s exciting to see how it can be implemented to improve patient outcomes throughout the healthcare journey. 

The positive impact on patients’ lives is what makes me most proud to bring Ayva to practices and surgery centers across the country. 

Are you ready to meet Ayva?

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Shane Andreasen

Bravado Health


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