Feature September 15, 2021 John Bernot, MD

Meeting the needs of the Generation X caregiver-patient: 3 features of the digital health user experience

Here are the three digital health features Generation X needs to meet the demands of their dual roles as caregivers and patients.

Meeting the needs of the Generation X caregiver-patient

Compared to their baby boomer and silent generation parents, Generation X has a far more functional relationship with technology. 

Born between 1965-1980,1 Gen Xers have utilized computers for most of their adult lives and are accustomed to using technology to gather information, make informed decisions, and manage routine tasks. 

When it comes to healthcare, they value convenience and approach provider and services selection in much the same way they make retail decisions2 by reading reviews and evaluating multiple sources of information.

Often referred to as the “sandwich generation,” they’re also managing healthcare for their parents and children, alongside their own. To maintain a competitive advantage, orthopaedic practices and surgery centers must understand this twin dynamic. 

The Breakfast Club grew up to be quite discerning consumers. Unlike previous generations, Generation X’s consumer approach to healthcare means they’re more likely to walk away from providers who do not meet their expectations -and if you’re still managing perioperative communications via telephone calls and snail mail, you’re falling short.

Learn the three features of the digital health user experience required to meet the unique needs of Generation X’s dual role as caregiver and patient.

Serving dual roles as caregivers and patients 

73% of all patients want to be able to text their medical provider.3 Delivering the right information at the right time using the convenience of texting is essential to meeting the breadth of Generation X’s demands. 

Here are some facts about Generation X’s role as caregivers:

  • 39% help manage their parent(s) healthcare4
  • 61% fund their parents’ healthcare costs with their own money4
  • 58% express concern that they don’t have enough time to attend their parent(s) doctor’s appointments4
  • Represent the majority of households with children under the age of 18 with an average of 1.25

In addition to managing the healthcare needs of their parents, many of whom may need orthopaedic procedures, Generation X is also opting for knee and hip replacements at an earlier age.6

This means that a digital health assistant used to manage pre- and post-op tasks must have the flexibility and savviness to meet their needs as both caregiver and patient. 

Here are three features Gen Xers are looking for in a digital health assistant: 

  1. Convenience. Above all else, Generation X is busy managing careers, parents, and children. The ability to access critical health information when and where it’s convenient for them is a must-have. 
  2. Multi-functional. Because Gen Xers are busy, efficiency is vital. The ability to manage their or their parents’ surgical journeys from beginning to end increases the likelihood of finding a digital health tool useful. Too many apps and platforms for different services will only annoy them.
  3. Information-rich. Unlike baby boomers, Gen Xers don’t want to be told what to do. They want to be presented with data and resources that will aid them in making the most informed healthcare decisions. 

How Ayva can manage Generation X’s consumer approach to healthcare

The user experience of a digital health tool can make or break patient satisfaction for Generation X. 

Not only does a poor user experience make the adoption of the technology unlikely, but lacking convenience and easy access to information may also increase the likelihood they will leave your practice altogether. 

Meeting the digital health expectations of Generation X is essential to growing your practice or surgery center. 

Here’s how Ayva helps your practice meet the digital health needs of Generation X: 

  • Delivers the right information at the right time using their preferred mode of communication
  • Allows family members to receive alerts, access care plans, and ask questions
  • Enables two-way communication with the surgeon and care team to clarify instructions
  • Provides robust educational materials, including videos
  • Offers ability to report on outcomes 
  • Makes critical health information available 24/7/365

Learn how Ayva provides Generation X the convenience and flexibility they need to manage the surgical journey for themselves and their parents effectively. 

Demo our easy-to-use app today!

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Bravado Health

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